How To Choose The Most Perfect Swimsuit Colour
- Amelia
- 5 days ago
- 2 min read
Choosing your perfect bikini (or one-piece) can feel tricky — but not when you know what to look for.
Beyond the design, the colour of the piece is just as important. You need something that complements your:
• hue (warm or cool undertone)
• colour depth (light or deep)
• chroma (soft or saturated)
• contrast (high or low)
That’s where colour analysis comes in. It goes far beyond “you’re blonde, so you can’t wear black.” Not true — if you’re blonde but have enough contrast in your features, you can absolutely wear darker shades beautifully.
At Zazu Feu, we make discovering your natural colouring simple and accessible. Start with our free colour quiz, designed to give you a clear idea of your likely colour type in just a few minutes. For more detailed insights, our £10 colour type guide includes personalised suggestions and tips.
If you want even more detail, we offer three levels of online colour analysis services. Each service includes a full colour guide so you can confidently build a wardrobe, choose makeup, and style yourself for any occasion — all without leaving home.
The goal is simple: whether you’re on the beach or lounging by the pool, you feel confident knowing you look your best. When you wear the right colours, people notice you first — your eyes, your glow — not just your swimsuit. It avoids that effect where the swimsuit “wears you,” which can happen when a colour is too dark, too saturated, or too soft for your natural colouring.
The same goes for undertone. If you have a cool undertone, wearing something like chocolate brown can make your skin look dull or uneven — even with a tan, your undertone doesn’t change. In that case, a reddish brown will feel much more harmonious and flattering.
And of course, always consider your personal style and your destination. Swimwear is still an expression of your personality — it should feel like you.
Below you'll find a few examples of one-piece swimsuits and who they suit best.
